CONSUMER EVENT ADVERTISING
By combining our expertise and the desire to increase our clients’ standing in their market with research, assessment and execution, McWilliams Creative Marketing can develop marketing strategies that are individualized to each client. Our concentration in consumer event marketing and promotion allows us to keep on top of the latest ideas and approaches in this niche market. This includes contesting, non-traditional marketing, cross promotions with other advertisers, sponsorships, media promotions and advertising.
List of Consumer Events Clients
We create added value promotions, media partnerships and develop opportunities for increased exposure. We oversee the event campaign from start to finish. We manage the details for personality appearances, onsite, on air and online contests print, broadcast and remotes. We work closely with the event promoters, sponsors, exhibitors, vendors, show decorators, vendors and sales staff. Our goal is to maximize marketing opportunities and media impact to build event attendance.
McWilliams Creative Marketing has created a solid business foundation by expanding its clientele to include the strategic advertising and cross-promotional partnerships for several consumer show categories and advertisers nationwide. McWilliams’ past and present client list includes, in addition to the United States’ premier computer exposition, many of the premiere home and garden shows, ski and outdoor sports expositions, auto enthusiast expositions, specialty foods, holistic, bridal, lifestyle, and folk art and crafts shows.